Unleash the power of the digital customer

Reach your customers with the perfect digital customer journey - and increase sales and loyalty.

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Unleash the power of the digital customer

What's a digital customer journey?

The digital customer journey encompasses the entire path your customers take with your company online - from their first website interaction to online booking and beyond. Each digital touchpoint shapes the perception of your offering and can determine whether customers book, return or recommend you to others.

Weak touchpoints can lose potential guests. A well-designed digital customer journey creates a seamless, compelling experience that builds trust and drives positive reviews.

Digital touchpoints are essential: guests expect access to information at all times. An optimized customer journey creates loyal guests, increases bookings and strengthens your position in the market.

In short, a targeted digital customer journey leads to satisfied guests, stronger customer loyalty and long-term success in tourism.

Let's Get In Touch.

Let's work together to create the perfect digital journey for your guests.

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Marina Theresia Kraus

Marina Theresia Kraus

Co-Founder

Free initial consultation

The most common problems in the digital customer journey

Many companies struggle to provide a consistent and optimized digital customer journey. Do these challenges sound familiar to you?

  • Who are your online customers and what do they want from you? Without precise buyer personas, digital marketing is often fuzzy.

  • Prospects there, but no bookings? We'll find out where things go wrong on the way to a booking and how you can optimize the digital customer experience.

  • Do you understand the digital steps your customers take from research to booking? Detailed journey mapping gives you clarity.

  • After Sales Dissatisfaction Are your customers leaving and not coming back? We build loyalty with a strong digital after-sales relationship.

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The results of a strong digital customer journey

With a sophisticated digital customer journey, you can achieve more than just satisfied guests - you can create long-term loyalty, increase bookings, and make your business more successful in the long run. Here are some of the key benefits you can expect when you work with us on your digital customer journey:

Seamless Customer Experience

By identifying pain points and optimizing digital touchpoints, your customers will have a consistent experience from the moment they search to the moment they leave. The result is greater satisfaction and positive reviews.

Targeted Actions for Lasting Success

With a clear catalog of digital actions, you can keep track of next steps and implement both quick wins and long-term projects for digital success.

Digital Expectations Management

Digital communication from A to Z. Your guests know exactly what to expect and feel completely taken care of. This reduces complaints and builds trust.

Improve Customer Retention

Your relationship with your customers doesn't end when they leave. Our digital efforts build long-term loyalty and turn guests into fans.

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Success Factors for Your Guest's Digital Experience

Identify potential, increase satisfaction - and turn guests into real fans!

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Success Factors for Your Guest's Digital Experience

How to optimize your digital customer journey

Our structured approach covers all the key steps of the digital customer journey. This enables you to understand your customers, optimize the digital touchpoints and improve the customer experience.

1.

Set a goal

We work with you to define clear goals, whether they are to increase sales, improve customer satisfaction, or optimize after-sales processes.

2.

Research & Data Collection

Numbers don't lie! We collect hard facts, analyze the online behavior of your customers and provide you with valuable insights that you can use immediately.

3.

Customer Segments & Buyer Personas

Understand your audience down to the last detail with precise buyer personas and audience analysis for targeted and digital expectation management.

4.

Touchpoints Discovery

Every digital touchpoint counts! We analyze all interactions and optimize touchpoints to make the online customer experience seamless.

5.

Journey Mapping

We visualize the entire digital customer journey. This allows you to see where things are going wrong and how to improve the digital customer experience.

6.

Create an action guide

Based on the analysis, we derive specific actions that can sustainably improve your digital customer journey, expectation management, and after-sales processes.

7.

Final workshop

We discuss all the findings and prioritize the next steps. If necessary, we plan the concrete implementation with you.

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Financial support for your digital development

As a tourism company in Valais, you have the opportunity to apply for funding for digitization projects. We will guide you through the application process so that you can save your budget while strengthening your website and online presence in the long term.

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From good to excellent - create the perfect digital customer journey!

Turn every single online touchpoint into a unique experience that will delight your guests and leave them with a positive memory.

Make an appointmentBook a free initial consultation
From good to excellent - create the perfect digital customer journey!

Frequently asked questions about the digital customer journey

What does the Digital Customer Journey Optimisation offering include?

Our offering includes a holistic analysis of the digital customer journey, including the identification of buyer personas, the mapping of digital touchpoints and the creation of a customised catalogue of measures to improve the customer experience.

What information do I need as a customer?

In order to optimise the process, we need information from you about your current marketing strategies, customer data, guest feedback and insights into your previous experience of engaging with customers through digital channels.

What kind of business is this for?

We are at home in the tourism and outdoor industries. That's why our offering is mainly aimed at businesses in the tourism sector, including hotels, tour operators, ski schools and other service providers who want to optimise their digital customer journey and increase guest satisfaction.

Do I need to know my Digital Customer Journey at all?

We believe the answer is yes. Knowing your digital customer journey is crucial to understanding the needs and expectations of your guests. A detailed analysis will help you identify weaknesses in the digital customer experience and develop targeted measures to increase customer satisfaction and loyalty. Whether you run a small hotel or a large travel company, a deep understanding of your digital customer journey is key to staying competitive and achieving sustainable success.

I am self-employed as an individual, does the digital customer journey make sense for me?

Absolutely! Even as a one-person business, understanding your digital customer journey is extremely important. You can identify which digital channels your customers use to find you, what information they need and where there may be room for improvement. An optimised digital customer journey can help you tailor your services, increase customer loyalty and market your offerings more successfully online. Every step you take to improve the digital customer experience pays off in increased bookings and happier customers.

Do you offer support in applying for funding?

Yes, we actively support our customers in applying for funding. Feel free to contact us and we will discuss your options and help you with the application process.

How can I work with you?

You can easily register using the 'Get in touch now' button on this page. Fill in the contact form and we will contact you immediately to arrange an initial meeting and discuss the next steps.

What do I do with the action guide?

The action guide is your personal roadmap for optimising the digital customer journey. It clearly outlines the next steps, including practical 'quick wins' that you can implement immediately to achieve rapid results. At the same time, we also identify strategic projects that require more effort but will add significant value to your business in the long term. This catalogue not only gives you a clear overview of the next steps, but also the opportunity to work specifically on improving your digital customer experience. We can also help you with follow-up digital projects to ensure you get the best results.