Rather than cookie-cutter content, we develop targeted approaches that convey your brand message accurately and authentically. With tailored content marketing strategies, we engage your target audience and guide them through a carefully designed digital customer journey. Robust feedback marketing and emotional experiences ensure your guests feel connected to your brand and come back again and again.
Content marketing: online success when creativity meets strategy
We are passionate about content marketing that brings your brand to life. With fresh ideas, a well-thought-out strategy and high-quality content, we can take your brand to the next level. Whether it is text, images or video, we develop authentic content that truly engages customers, is present across all channels and creates lasting connections.
Content that goes beyond words!
Our content solutions go beyond creative ideas - they are based on strategic concepts that make your company a strong brand and ensure long-term success.
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Versatile and multi-faceted - content marketing services in detail
Digital Strategy
With a holistic digital strategy, we cover all aspects of your company's presence - from website and app development to targeted newsletters and on-site digital solutions. At the heart of our work is a bespoke digital customer journey that engages your target audience from the first click. With the help of in-depth feedback marketing, we optimise every phase of the journey and ensure that your brand grows sustainably and becomes increasingly relevant.
Copywriting
A picture is worth a thousand words, but you can't do without text? Precise and engaging copy will captivate your readers and encourage them to take action. We support you with content that not only informs, but also inspires and encourages interaction. Whether for blogs, social media, newsletters or marketing campaigns, good copy reaches the hearts of your target audience and persuades them to buy what you have to offer.
Content Creation
We specialise in professional photography, compelling video and exciting podcasts. We use a variety of media to reach your target audience and deliver relevant, targeted information that inspires. With creative storytelling we present your products and services in a compelling way. This ensures that your target audience is not only informed, but also emotionally engaged.
Inbound Marketing
Our inbound marketing strategies focus on delivering high quality content in the right formats and at the right touch points for your audience. We develop content that is tailored to your business, your brand and the needs of your target audience. This turns potential customers into enthusiastic customers.
Through engaging blog posts, creative social media content and effective email campaigns, we make sure your message gets to the right places. Our strategic storytelling not only builds brand advocacy, but also creates trust and loyalty so that your target audience can identify with what you have to offer.
Let's Get Started!
Take advantage of our range of content marketing services to increase your visibility and customer satisfaction.
Marina Theresia Kraus
Co-Founder
Content marketing is not a one-off
Because a long-term strategy and quality content will keep your audience engaged.
visible
Your brand will be easier to find online, making more potential customers and guests aware of what you have to offer.
reliable
Consistently high-quality content builds trust and loyalty among your target audience, who identify with your brand.
creative
We bring in innovative ideas that set your brand apart from the competition and anchor it in customers' memories.
binding
By providing relevant content on an ongoing basis, we create a strong bond with your audience and turn your customers into loyal regulars.
strategic
Our content strategies are not only creative, but also focused - tailored to the specific needs of your audience and maximising the success of your brand.
optimising
We use valuable feedback to constantly optimise your content, better understand your audience's needs and continuously improve the customer journey.
High quality content: The secret to your success!
Good content is not random, it is the result of strategy, creativity and the ability to make real connections.
Spot on for content that suits you
Content marketing is all about putting your business in the right light - especially in the exciting world of tourism and outdoor sports! Every operator has its own style and its own fans. A 'one size fits all' strategy is out of the question.
- What makes your business different?
- What stories can we tell?
- How have you communicated with your target audience in the past?
The answers to these questions are the key to an effective content marketing strategy.
As an expert partner, we analyse your strengths and combine everything from engaging blog articles to creative social media posts to get your brand talking. With the right content marketing strategy in place, we can ensure that your business not only becomes visible, but remains distinctive.
We offer a backpack full of content marketing services.
Contact us now and let's have a no-obligation chat to find out what you need.
FAQ
What is content marketing and why is it important?
Content marketing is a strategic marketing method that focuses on creating valuable, relevant and consistent content to engage a clearly defined target audience and ultimately persuade them to take a desired action. In today's digital world, it is crucial to not only be visible, but also to build trust and long-term relationships with your customers.
How can content marketing help my tourism business?
Travel, holidays and outdoor sports are emotional subjects. As a business in these industries, content marketing can help you tell compelling stories that evoke emotion and inspire potential guests. Through strategically placed content, you can not only reach your target audience, but also strengthen your brand identity and differentiate yourself from the competition, leading to more bookings and satisfied customers.
What types of content do you offer as part of your content marketing strategy?
We offer a wide range of content, including engaging blog articles, compelling social media posts, videos and professional photography, as well as exciting podcasts. Each type of content is developed specifically for your brand and target audience to ensure the message is clear, authentic and engages users.
How often should I publish new content?
The frequency of new content depends on a number of factors, including your industry, the type of content and the preferences of your target audience. In general, we recommend publishing new content on a regular basis to increase engagement and search engine visibility. We can help you create a realistic editorial schedule that takes into account both quality and quantity, as well as your own resources.
How can I measure the success of my content marketing strategy?
The success of your content marketing strategy can be measured using a variety of metrics, such as website traffic, engagement rates, conversion rates and the number of leads generated. You should regularly review how well your content is performing and where there is room for improvement so that you are always up to date.
How much does content marketing cost?
The cost of content marketing varies greatly depending on a number of factors. We are happy to provide you with a customised quote based on your needs so that you know exactly what to expect for your budget without compromising on quality.
How long does it take to develop a content marketing strategy?
Developing an effective content marketing strategy can take anywhere from a few weeks to several months, depending on its scope and complexity. We take the time to analyse all aspects of your business and create a bespoke strategy that not only responds to current trends, but also keeps your long-term goals in mind.
Can I use my existing content in the new strategy?
Absolutely! We will review your existing content and help you optimise or reposition it to ensure it fits seamlessly into your content marketing strategy. In this way, we take the knowledge you've already invested in and turn it into engaging, fresh content that continues to speak to your target audience.
What makes you different from other content marketing agencies?
We are a small team with a large network that specialises in the tourism and outdoor sports industries. This means that we bring not only a rucksack full of expertise, but also a deep passion for the tourism industry, travel and outdoor sports. Our creative approach and commitment to very specific solutions sets us apart from other agencies. We believe in taking the time to understand your needs and those of your target audience.